Increasing search engines ranking
1. Keywords
Try to aim for a keyword density on your site from
3-20%.
2. Domain name
Try to incorporate one of your keywords or a
keyword phrase in your domain name.
3. Page Title
Write a short descriptive title of 5-8 words
for your web site, containing your primary keywords or keyword phrase.
4. Description Meta Tag
Choose 20 of your most important keywords
and write a 200-250 character sentence about your site.
5. Keywords Meta Tag
Research 50-100 keywords people would insert in the search engines to
find your site. Leave out the commas between your keywords, so the
search engines can group the words into any phrases that seem
appropriate.
6. Header tags
Search engines tend to place emphasis on the
header tags so make sure you have your H1 tag at the top of your web
page. Use CSS (cascading style sheets).
7. Comment Tags
Write a sentence using some of your most important keywords, place it
in a comment tag and insert the comment tag in your body copy.
8. ALT Tag for Images
Place ALT tags in the html code for your
images enabling them to see the description of that image.
9. Image File Names
Change your image file names to your
keywords.
10. Page Link Names
Place a primary keyword in your page link names.
11. Site Map
Create a site map that contains links to all
the sections of your site. Write a description for each section. Place
this site map on your homepage.
12. Quality Content
Provide web copy of 250 to 300 words which
are targeted for your web site visitors. Sprinkle your most important
keywords throughout your text, particularly in the first paragraph.
13. Broken Links
Make sure you do a link check before your site goes live.
14. Contact page
The search engine directory, Yahoo will not
index your page if you don't have a real address.
15. Reciprocal Links
Search engines (especially Google) place
high relevancy on links to your site in assigning a good ranking.
Create a links page that includes links to sites with similar content.
16. Cross linking
Cross link all your sites and include a
description on your web site for each link.
17. File size
Keep your file size small. Search engines read the text that is near
the top of your page. You can keep your file size small by storing
your JavaScript and CSS code in an external file.
So, the main charasteristics for
your website gave to be:
SIMPLE, CLEAN, NAVIGABLE, QUALITY
