When you build a great site and
successfully market it so that you are seeing a fair share of traffic,
be sure that you obtain a record of visitors so you may contact them
in the future. Your objective should be to create a community
following that want to periodically hear about your company.
Having a Guest Book Page on your
site is probably the least likely method to accomplish this goal. Most
people need some motivation to register with your site and would like
to do so without spending a great amount of time filling in your form
data.
Sure you should have a Guest Book
page, but call it something else (or don't name it) and offer
potential registrants some motivation or reward for their effort in
giving you their information. Then be sure you have implemented a
periodic follow up E-mail program to retain their interest.
Building a following takes time and
effort but the return in feedback, test marketing, sales, referrals,
etc. makes it priceless.
A Guest Book program without a
serious consistent follow up system is worthless and in some cases can
be a detriment to your business. If you are not willing to or do not
have the time to conduct the follow up, it may be wise to exclude this
feature from your site.
Here is what needs to be done. We
can provide a complete turnkey program for you.
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Determine the objective of your
program. |
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Design the program including all
incentives and cost. |
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Implement the Web Site computer
requirements. |
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Create, test & install Web Site
Pages or modifications. |
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Maintain the contact list.
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Design and maintain periodic
follow up responses, newsletters, announcements and the like.
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Complete the periodic E-mailings
to registrants. |
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Provide fulfillment requirements.
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Forward leads and track program
response and benefits. |