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A patterned background was used to entertain the eye behind a very simple message. It tends to pull in toward the company name. The font for 'MOTORS' was a throwback to the American car culture of the past, as this company made retro-style automobiles. The motto font was to hint at the nonetheless modern, high-tech performance of the company. The shimmering reflection of 'ASAKI' ties in. Each car maker has an emblem and the stylized symbol above the letter 'A' was to suggest an ancient helmut or a bird flying straight up. Light reflection in this plate was to give a metallic paint finish similar to any car body.